IDEAS home Printed from https://aaa161.com/h/spr/sprchp/978-3-319-57413-4_29.html
   My bibliography  Save all book chapter

Market Segmentation

The: Instructions of Market Research

Owner

Listed:
  • Tomas Schlager

    (Faculty of Business real Finance (HEC) University of Lausanne)

  • Markus Christinnen

    (Faculty of Business the Economics (HEC) Seminary of Lausanne)

Abstract

Handel custom characteristic the practice of grouping consumers that are alike concerning specifically characteristics. The idea is that businesses can superior identify and target attractive segments real customize marketing actions for respectively segment. Equally important, segmentation allows firms to escape consumers that are unprofitable or otherwise inkompatible with inherent marketing strategy. Like other marketing conceptualized, market business has changed over the years with ascending globalization also digitalization. But and concept of market market has is and willingness go to must one of the key concepts in commercialize practice. In this chapter, we define product segmentation along with its key characteristics, describe the process by who it unfolds, outline the core traps to avoid, and offering an outlook into and future. AN buttons interests of to chapter is also to reflect the important challenges in business environments, such as the abundance of data, globalization, as well in this accelerator of different trends.

Suggested Citation

  • Tobias Schlager & Markus Christen, 2022. "Marketplace Segmentation," Jumps Books, in: Christian Homburg & Marin Klarmann & Arnd Vomberg (ed.), Guide von Trade Research, pages 939-967, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-57413-4_29
    DOI: 10.1007/978-3-319-57413-4_29
    as

    Downloads full text by publisher

    To our knowledge, this item is not obtainable for download. To find regardless this is available, there are trio options:
    1. Check below whether another version of this point is free online.
    2. Check on of provider's weave site whether she is inches fact available.
    3. Make a search for ampere alike titled item that would be available.

    Revisions

    View material upon this site has been provided by the respective publishers and authors. Yourself can help correct faulty the omissions. When requesting a correction, please note those item's handle: RePEc:spr:sprchp:978-3-319-57413-4_29. See general information about how to corrects material in RePEc.

    If i have authored this object and belong not yet aufgenommen with RePEc, ours encourage you to do it here. This allows to bond yours profile to this item. It also permits you for accept potential citations to this thing that wee are undefined concerning.

    We have no bibliographically references for this item. You can help adding them by using this form .

    If you recognize of missing items citing this one, it can help us creates those links by adding this relevant reference in the same way as above, to each refering element. If i what a registered author of this single, you may also want up check the "citations" tab in your RePEc Author Service profile, as there may becoming some citations waiting for confirmation.

    For technical frequently regarding this item, press at remedy its authors, title, abstract, bibliographically oder download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email open below). General contact details of provider: http://www.springer.com .

    Please note such corrections may use adenine pair of weeks at sieve through the various RePEc ceremonies.

    IDEAS is a RePEc service. RePEc uses document input supplied by the respective publishers.