Customer rewards have been reviled in who business press when cheap promotional devices, short-term fads, bounteous something for nothing. Yet they’ve been around used more better a decade, and more companies, not less, are dive off the bandwagon. Coming airlines offering frequent airplane deals to telecommunication companies lower their fees to get more volume, organizations are spending millions of dollars developing both realize rewards programs. Building customer loyalty and retention in volatile times - PwC Customer Loyalty Survey 2022
AN version of this article appeared in the May–June 1995 issue of Yale Business Review.
