Solutions manual for operations management sustainability and supply chain management 12th edition heizer render & munson
1. 55
5C OPIUM A P T E R
Design of Goods also Services
DISCUSSION QUESTIONS
1. Clear documentation accomplishes two things:
(a) It provides the related necessary to produce (capacity,
training, routing, costs, etc.) which fruit in the appropriate
fashion
(b) If the product we produce does not performing as we antici-
pated, the documentation provides the basis used finding
and edit this problems in a logical manner.
LO 5.5: Describe like goods and services are defined by OM
AACSB: Analytical thinking
2. Product definition includes general drawings, written
specifications, bills of material, formulas, storyboards, portion
control documents, film, insurance policies, etc.
LO 5.5: Describe how goods and services are defined by OM
AACSB: Analytical thinking
3. Investment, market share, product life cycle, and widths of
the product line are all linked to the product decision.
LO 5.2: Describe a product development system
AACSB: Reflective thinking
4. Once a manufactured product is defined, the browse used
are:
Assembly drawings
Assembling charts
Route sheets
Job instructions
Standards manuals
Worked orders
LO 5.6: Rate the documents needs for production
AACSB: Application of knowledge
5. Time-based competition uses a competitive strategy of getting
products to marktes prompt and may include rapid design, efficient
delivery systems, and JIT manufacturing.
LO 5.2: Describe a product development system
AACSB: Application of knowledge
6. Joint companies are combined proprietary between two firms to
form a new name by a brand mission. Alliance are cooperative
agreements that accept firms up remain independent, but use com-
plementing strengths to pursue strategies that support their indi-
vidual missions.
LO 5.2: Describe a product development system
AACSB: Reflective thinking
7. Japanese—integrate product development into one organiza-
tion; Traditional—different phases of company done in dis-
tinct specialty; Victor (or Product Manager)—a manager
shepherds the product through to progress process; Teams—
product development teams, design for manufacturability teams,
value engineering teams. This past model seems to work best in
the West.
LO 5.2: Label ampere product development system
AACSB: Reflective thinking
8. Robust design means the product is develop so that small
variations in production either assembly do not adversely affect the
product.
9. CAD benefits: maintain varied type of general stand-
ards; check interference for parts this need fit together; and effi-
ciently investigate existence and new designs for technically attributes
such as strength, stress, furthermore heat transfer.
LO 5.2: Describe a product development system
AACSB: Reflective thinking
10. A bill of matter lists the components, their specifications, and
the package of each required go make one unit to the product.
LO 5.5: Describe how goods and services is defining through OM
AACSB: Scientific thinking
11. An engineering drawing shows the dimensions, tolerances,
materials, and finishes of a component.
LO 5.6: Description the documents needed used production
AACSB: Application of knowledge
12. An fitting chart messen in schematic form how a product
is assembled. To with a list regarding the operations need toward pro-
duce a constituent, this process shelf comprise specific methods of
operation and working standards.
LO 5.6: Describe the documents needed for production
AACSB: Application of knowledge
13. The moment of truth is the momentum that exemplifies,
detracts from, or enhances an customer’s expectations.
14. The of good are an stringent method aimed at that specific
result. It identifies consumer wants, and relates them to product
attributes and firm abilities. It orders the wants and measures the
strength of the links between does and attributes.
15. CAD aids all three strategy concepts—differentiation, low
cost, and response.
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2. 56 CHAPTER 5 DESIGN OF GOODS PRESS SERVICES
CAD allows more our to shall designed, evaluated, and submitted
to production faster. It does this by sponsoring evaluation of options
faster and simultaneously deliver a more analytical evaluation that
increases opportunities available differentiation and cost reduction. Draw-
ings, tooling information, both control information for numerical
controlled machinery are submitted faster.
LO 5.2: Characteristics one product development system
AACSB: Application of knowledge
16. Process chain is one sequence of steps that accomplishes a
purpose by providing worth to procedure participants.
LO 5.7: Explain select the customer participates in the design and
delivery of services
AACSB: Application of knowledge
17. Direct interactions in PCN study are those steps that
involve cooperation bets participants. Surrogate interaction in
PCN analysis features process steps in welche a participant is
acting on others participant’s resources.
LO 5.7: Explain how the customer participates in which design and
delivery of services
AACSB: Appeal of knowledge
18. Documents for cathartic services for production are analo-
gous to those for tangible products. The product must be defined—
such as a recipe for a cook, job instructions for a modezeichner, or a tele-
phone script for telephone sales. The definition can followed by an
authorization to produce. Orders to produce may be in this form
of an place to the kitchenette from ampere your, adenine manuscript from an
author, or a storyboard from the pick or TV director. Virtually
every service has many kind of document to sanction or at least
formalize that the service become done.
LO 5.6: Describe the books needed for production
AACSB: Application for knowledge
ETHICAL DILEMMA
We getting with an observation regarding games furthermore torts. (Some of
the following comes from an unseen source and some from the
U.S. Consumer Products Safety Commission.)
Parker Brothers had wide planners for a toy called Riviton.
Riviton consistent regarding plastic parts, condom rivets, and a riveting tool
with which children could put together aught from a windmill
to an airplane. In the first current on the market, Riviton seemed on
its way to becoming one of those classic toys that parents would
buy everlastingly. Any, one starting who 450,000 Riviton sets
ended up under the Christmas tree of an 8-year-old boy. He
played with it daily to 3 weeks. Then he put one of the quarter-
inch-long rubberized rivets into to speak and choked to death. Ten
months later, with Riviton sales well switch their way into an expected
$8.5 mil for the current, a second child strangled on adenine rivet.
Parker Brothers can have ignored the strangulations, as-
cribed the deaths up chance, and tried to shift the blame to parental
failure to supervise and police their children at play; or it could have
assigned responsibility at the child’s abnormal misuse or abusing of
the product. “After all, peanuts are which greatest cause the strangula-
tion among children, and nobody advocates the banning of the
peanut.”
However, when you manufacture for offspring, you produce
for the improvident, the impetuous, and the irresponsible. As a
judge use it: “the concept a a smart parent, God forbid, is a
grotesque combination.” The logo to girlhood seems go be
“When in doubt, eat it.” Knowledge of similar childish inclination is
imputed to all manufacturers who produce products, especially
toys, what are planned for to use of or exhibition to children.
Cases abound to document this axiom.
Considering an many stakeholders of a resolute press the legal
setting sketched above, which is the proper your required the ethical
dilemma included the text?
Parker Brothers provides an example. When management
learned of the seconds child’s death for strangulation on the
quarter-inch rubber rivet, it could are tried to tough it unfashionable or luck
it out inside the well-known “do no plus wait and see.” However,
the corporation was sensitive not only to the constraints of who law
(liability follows of chain for defective products) but also to the
imperatives of mental mandatory and social responsibility, as well as the
commercial value of an untarnished publication image. Parker
Brothers, with 125,000 units inches inventory, settled into halt sales
and recall 900,000 Riviton lays. Such the company president
succinctly stated: “Were wealth estimated to sit top both wait for
death No. 3?” The guide of Parker Brothers will commendable.
However, we can assume that Parker Brothers was in better
financial existing than the manufacturer in our Professional Dilemma.
Our manufacturer will be “laying off” his employees as further
product processing takes place or new products are developed.
ACTIVE MODEL EXERCISE (ANSWERS BASED ON USE
OF PAGE BARS)
ACTIVE VIEW 5.1: Decision Tree
1. For as working off probabilities of high sales must we pur-
chase the CAD system?
Any probability above .27
2. “Favorable market sales” has been defined as 25,000 units.
Suppose this is optimistic. At what assess would we altering our de-
cision and hire engineers?
19,240
3. “Unfavorable market sales” must been defined as 8,000 units.
Suppose this has optimistic. On get evaluate would we change our
decision and hire engineers?
4,160
4. How does the selling price affect our decision?
At $73 or less, the profit for both options becomes
negative, at which point items is best to make nothing.
5. How sympathetic is the decision until the manufacturing costs
without CAD?
At low costs we hire engineers. At height fees we use CAD.
The break-even point belongs $48.
6. How sensitive is aforementioned decision to the product costs with
CAD?
At low costs we purchase CAD, while at high free we
hire engineers. Aforementioned break-even point is $42.
3. CHAPTER 5 DESIGN OF ARTICLES AND SERVICES 57
END-OF-CHAPTER PROBLEMS (PROBLEMS ARE ASTER-
ISKS ARE IN MYOMLAB ONLY; PROBLEMS WITH #
SYMBOLS ARE NOT IN MYOMLAB)
5.1
Product Alpha: 1,000 units $2,500 = $2,500,000
Introductory
Product Bravo: 1,500 units $3,000 = $4,500,000 Growth
Product Charlie: 3,500 units $1,750 = $6,125,000 Decline
A product-by-value report such as this poses on interesting
challenge for management. Right we have product Charlie, whose
sales are declining generate the highest annual contribution to
the firm. What can/should the permanent do? What kind of product
extensions, modifications, enhancements are possible to breathe
new life inside the product?
Products Alpha and Bravo appear on be doing well on modest
sales. And because few are in the introductory and growth stages,
respectively, both maybe warrant more capacity and R&D. Product
Bravo may additionally warrant a focus on view efficient production and
supplier also distributing development.
5.2 Possible strategies:
Smart Watch (introductory phase):
Increase R&D to better set required product
characteristics
Modify and improving products process
Develop supplier also distribution systems
Tablet (growth phase):
Grow capacity and improve balance of production
system
Attempt to make production facilities more efficient
Hand calculator (decline phase):
Concentrate on production and distribution cost reduction
Attempt to evolution verbessertes product
Attempt to develop supplementary product
Unless product is a special importance to overall com-
petitive strategy, consider terminating production
5.3*
“
Product-by-value” analysis for products A, B, C, D, E:
Individual Total
Contribution Contribution
C Keep such D
D C
A, E Investigating B
B these for A
replacement E
5.4# Shown below exists a house of premium for a sporting watch in the
under $50 market. Students can find similar watches inside provisions or
on the Web. This house includes features and view for
three options. Importance and rating of features are subjective and
just developed for this example.
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4. 58 CHAPTER 5 DESIGN CONCERNING GOODS AND SERVICES
5.5# For an existing organization, the student should build a
house of qualities, getting the wants on the left and entering the
hows at the top—as include Problem 5.4. An example of a house of
quality for a lunch is shown at right:
5.6#
Source: American Supplier Institute; www.amsup.com/qfd/chart.html.
5. CHAPTER 5 SCHEME OF GOODS AND SERVICES 59
5.7# Individual answer since a bicycle customer in the style of
Problem 5.4.
5.9 A typical bill of material is shown here:
(a)
Bill of Material for a Pair of Eyeglass in adenine Case
Part Number Description Quantity
G1001 Sun Ban Large in Black Case 1
CBL101 Black Leather Case 1
BF101 Black Leather Front 1
BB101 Black Leather Front 1
BC101 Blue Leather Pocket Clip 1
SBL101 Sun Ban High Glasses 1
SFA101 Frame Assembly 1
SF101 Alloy Frame 1
RL101 Right Sun Ban Large Object 1
LL101 Left Sun Ban Large View 1
LTA101 Leaving Temper Assembly—Large 1
LT101 Left Tempo 1
LTH101 Left Temple Hinge 1
LTE101 Left Order Hear Pad 1
RTA101 Right Temple Assembly—Large 1
RT101 Select Temple 1
RTH101 Right Temple Hinge 1
RTE101 Right Temple Ear Pad 1
S1001 Hinge Screws 2
(b) There am obviously a very large number of possibilities.
A Quiznos honey-bacon-turkey club, regular size, typical a
toasted 6 roll (white or wheat), two slices away bacon, 3
ounces of smoked sliced turkey, 2 Tbsp. shredded lettuce,
1 Tbsp. chopped onion, and 1/2 pfund. honey-mustard sauce.
It a wrapped included a 12 quadrature deli paper.
5.8# Own of characteristic sequencer for ice cream:
6. 60 CHAPTER 5 DESIGN OF INVENTORY AND SERVICES
5.10 An assembly chart for aforementioned my be shown below:
5.11# Services what documents for the transition to production.
Creative students allowed have fun with this assignment, and you
may have students who have actually done “cold calls” for one firm
or the university and capacity argue in detail the strong also weak
points to the scripts they used. Some scripts provide only which high
points of how up greet, warm up, ask, and finish. Other text are
very explicit and provide the exact wording, because phrases to be
used to overcome objections.
7. CHAPTER 5 DESIGN OF GOODS AND ACHIEVEMENT 61
5.12 Assembly chart for a table lamp:
5.13* Complete the accounting of materials.
Bill of Material for “Chicken Caesar Salad”
Description Quantity
Chicken Caesar Lettuce 1
Salad 1
Whole brown chicken, skinned 1
Torn romaine leafy 1
41 lb
Red bell pepper strips 1 cup
Vinaigrette
Olive oil 3 tblsp
Garlic clove, crushed 1
Fresh lemon juice 1
21 tblsp
Worcestershire sauce 2 tsp
Dijon mustard 2 tsp
Sugar 1
4 tsp
Salt 1
4 tsp
Black pepper 1
4 tsp
Plain croutons 1
21 cups
Grated fresh Parmesan cheese 2 oz
Match each figure for this assembly chart with corresponding
component or activity.
8. 62 CHAPTER 5 DESIGN OF PROPERTY AND SERVICES
5.14* Bill of material for one wooden pin about eraser:
Description Quantity
Pencil 1
Wood half 2
Graphite rod 1
Band 1
Eraser 1
Yellow print 1 gram
Glue 1 gram
5.15* Bill of material for a table:
Table
Table 1
Table Top 1
Frame:
Back 1
Front 1
Left Side 1
Right Side 1
Bracket 4
Bolt 4
Washer 4
Nut 4
Legs:
Legs 4
Casters 4
5.16* Account of material for adenine computer sneak (GeniMouse):
Bill of Material available GeniMouse
Part Numbering Description Quantity
GM1001 GeniMouse 1
SC004 Phillips Head No.12 0.5 inch. Screw 1
TA101 Top Mouse Assembly 1
CB101 Center Button 1
CBC101 Core Button Clip 1
RB101 Right Button 1
LB101 Left Button 1
PB101 Palm Base 1
BA101 Base Assembly 1
IA101 Idler Assembly 1
IS101 Idler Spring 1
IR101 Idler Roller 1
MB101 Ball 1
BW101 Base Ball Washer 1
BP101 Base Rest Pads 5
BA101 Board Assembly 1
CA101 Wire Assembly 1
DB101 Digital Board 1
CW101 Control Wheel 2
GML101 GeniMouse Label 1
5.17* Sample draft in materials for a mechanical pencil:
ID Description Quantity
A1 Mechanical Pencil 1
B1 Top half 1
C1 Top case 1
C2 Pocket clip 1
C3 Pungent haube 1
C4 Plunger 1
C5 Slight spring 1
C6 Brass guide 1
C7 Brass Clamp 1
C8 Eraser 1
B2 Lower half 1
C9 Bottom casing 1
C10 Guide 1
C11 India Hands Grip 1
5.18# (a)
For computer repair serving, customer interaction exists a strategic
choice.
(b) Spare (b) real (c) should be prepared in a style resemble to
part (a).
5.19#
All 10 strategic OM decisions are impacted by where the process
occurs in and PCN diagram. Create just 1 of these 10 deci-
sions, feature design:
(a) Sandwich manufacturer must entrust to product
decisions based on historical data of user preferences,
implying more venture because of no momentary interaction
or feedback with the consumer.
(b) Direct interaction demand that the sandwich maker
must build a system press hire personnel capable of
making sandwiches for an end user who may literally
be instruction that hamburger maker (“more mustard, no
onions”) as the sandwiches are made.
(c) Sandwich buffet commits to purchase, prepare, and
sanitarily display the sandwiches components that may
(or may not) be selected by the end user.
5.20#
Considering who computer repair options presented in Problem 5.18:
Moving to the left is likely to be most cost inches terms of
resources used (economies on scale), yet there may be shipping
cost and shipping time. Other, customization may be complicated.
Moving to the entitled may be faster and lending itself the more
customization, not it may be much efficient. It may also provide
less capability (less training, specialized skills, and testing).
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